About The Organisation

Founded in 2012, Fun Cases set off on a mission to provide the young teenagers of the world with super cool phone cases, and we're certainly on our way to doing so!

Fun Cases is proudly a family run business, with a very hard-working team. We specialise in YouTuber phone cases, being named the home of the YouTuber phone cases. Having sold over 50,000 cases, satisfying hundreds of customers on a daily basis, we're one of the fastest growing phone case & accessory retailer in the UK.

I should also mention, it's my own business too!



Objectives

  • Create a decadent International online presence to showcase and sell products that appeal to teenagers
  • Create an automated program for orders to warehouse, without human intervention
  • Manage and post to 30,000+ fans on social media
  • Host the site securely to withstand over 25,000+ visitors each month
  • Provide greater device accessibility through Responsive Web Design
  • Graphically create designs to be sold as merchandise
  • Create PPC and retargeting campaigns to increase traffic and conversion rates






Key Statistics

In just 5ish years, the business has increased more than expected, which has meant undertaking a few re-designs a long the way. The latest of which was launched in October 2017.

Within the first month of launch;

  • Visitors increased to 27,000 (+34%)
  • Conversion rate increased to 5.7% (+1.4%)
  • Bounce rate decreased to 28% (-13%)
  • Orders increased to 8,760 (+2,198)
  • Organic traffic 70% (+18%)




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